Conflict Resolution and me

Ivan Menezes, (CEO at Diageo) says,  “ It's not about doing ‘digital marketing’, it’s about marketing effectively in a digital world. ”     What is the need of digital marketing? More and more people are getting connected to digital mediums Smartphones/laptops/tabs etc. are significant part of our life Consciously/unconsciously we are creating a lot of data about us We prefer personalised goods and services Today’s digital customers expect great experiences from enterprises. These high expectations drive innovation and cause companies to go out of their way to meet customers’ needs and demands. Digital marketing transformation really is a matter of urgency. If adopted timely, it can help outperform competitors and gain market share.  Digital marketing channels: 1. Search engine 2. Social media 3. Mobile marketing 4. Affiliate marketing 5.Website 6. Analytics  Reference books: 1. Permission marketing by Seth Godin 2. The Power of influence by Sarah

By Sarah Prout Thinking about building your business online? The internet entrepreneur Sarah Prout reveals in her book successful ways to build influence in the digital age. She explains how to harness the power of social media for your business. I strongly recommend this book for entrepreneurs and digital marketers. The Author shares her experiences, exposes social media myths, helps you with different business models and gives all  the motivation and power tip you require to start using the digital media for your business. I also love the way she writes quotes just before every chapter and the questions at the end of each chapter working as an exercise helping you make decisions of your own. Here is my favourite part of the book: Amazon.in Widgets

Decorating your room? Have you at any point looked at a room and felt it was missing something, yet you couldn't figure out what? Do your rooms feel dull in spite of your earnest attempts to make them welcoming? This rundown of must-have home decoration accessories can help you take a shot at beautifying a room, guaranteeing that you won't wind up with a space that feels incomplete. 1. Stunning White & Cream Framed Mirrors   White is an eternal sensation and goes with every colour on the wall. Decorate your room with these royal looking mirrors and ask yourself:    “ Magic mirror , on the wall – who is the fairest one of all?”. These framed mirrors are available in classic, country, and antique designs to fit whatever kind of decor you have in your home.   2. Bookcase It's difficult to envision a room without books in it. Regardless of whether there are coffee table books in the room, cookbooks in the kitchen, or a table of kids' books in the

Humaari Adhuri Kahaani I have not seen the movie, I have just read the book. It is an easy read, and is a very typical Bollywood love story but with some sensitive issues involved. If you want to read the book, do not read it for the storyline. Read it for the dialogues. I really loved the dialogues in this book. Describing love is perhaps one of the most difficult things, but throughout the book, you will come across different definitions of love that would just make you sit and ponder on it for quite a while. Here are my favourite quotes from the book:  " If she were that simple, would she be worth seeking?" "Why did it seem so difficult to talk about love? Because the world offered, again and again, instances of love, not just love that was mentioned or spoken of but love in action. Only a cynic could doubt the power of Love or it's reality, and only a fool could be a cynic" " Joy and woe are woven fine, a clothing for the soul d

I don't have dreams, I have goals.  - Harvey Specter  GOALS? Why are goals so important? Why does everyone keep talking about goals? Well, Goals help me proudly say- "I know where I am going" Are you the kind of person who likes to drift along and see what happens? OR Do you have a goal which is something you would like to happen in your life and are working towards it? Setting goals is the most significant step and is quite difficult sometimes. But, believing you can accomplish the goal you have set may actually be the hardest part. So I do this thing called "living the result" or "internalising the goal" before you have achieved it. And I do think it plays an important role in motivating you constantly to work towards your goal. Your imagination is what makes the journey towards the goal so beautiful. The Goal should be clear in your mind, not a half hearted wish. You must have belief in yourself and your ability to achiev

This book has made me see the world differently. A new approach to economics with the examples of the modern age- Peter Thiel himself, Elon Musk and of different companies like PayPal, Oracle, Google etc. It has the economics we need to study to understand and survive the coming age of startups. The book starts with the quote: EVERY MOMENT IN BUSINESS happens only once.  The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them. The First chapter revolves around this quote about the originality of the idea, which is the whole explanation of the title of the book.  The author believes there are two types of innovation. If you take something that exists and improves upon it, you go from 1 to n. However, if we create something new on the other hand, we go from “0 to 1." This also explains the p

Don't be affected too much by all the small things in life for all the small things will come and go and you'll lose focus from the big things But don't be affected too much by the big things in life for life is lived in the small things and the moments that come and go by I looked at her with happiness and not just a smile "You're my small thing I said and laughed" Forgot to mention that she's also my big thing. One day when I was listening to my friend's stories, I told him all of this big stuff and small stuff and how it affects us and ruins what we call happiness. It is always easier said than done, and After A few days,  when I was upset about something, He wonderfully converted that conversation into a poem and showed it to me. He gave me exactly what I needed at the moment and I can never thank him enough for everything. Always guiding me about studies, books, and life.  This poem means a lot to me now, for two reaso