Ivan Menezes, (CEO at Diageo) says, “ It's not about doing ‘digital marketing’, it’s about marketing effectively in a digital world. ” What is the need of digital marketing? More and more people are getting connected to digital mediums Smartphones/laptops/tabs etc. are significant part of our life Consciously/unconsciously we are creating a lot of data about us We prefer personalised goods and services Today’s digital customers expect great experiences from enterprises. These high expectations drive innovation and cause companies to go out of their way to meet customers’ needs and demands. Digital marketing transformation really is a matter of urgency. If adopted timely, it can help outperform competitors and gain market share. Digital marketing channels: 1. Search engine 2. Social media 3. Mobile marketing 4. Affiliate marketing 5.Website 6. Analytics Reference books: 1. Permission marketing by Seth Godin 2. The Power of influence by Sarah
Life in a corner