Ivan Menezes, (CEO at Diageo) says,
“It's not about doing ‘digital marketing’, it’s about marketing effectively in a digital world.”
What is the need of digital marketing?
- More and more people are getting connected to digital mediums
- Smartphones/laptops/tabs etc. are significant part of our life
- Consciously/unconsciously we are creating a lot of data about us
- We prefer personalised goods and services
Today’s digital customers expect great experiences from enterprises. These high expectations drive innovation and cause companies to go out of their way to meet customers’ needs and demands.
Digital marketing transformation really is a matter of urgency. If adopted timely, it can help outperform competitors and gain market share.
Digital marketing channels:
1. Search engine2. Social media
3. Mobile marketing
4. Affiliate marketing
5.Website
6. Analytics
Reference books:
1. Permission marketing by Seth Godin2. The Power of influence by Sarah Prout
3. Jab, Jab, Jab, right hook by Garvy Vaynerchuk
Jobs in digital marketing
Freshers1. SEO Executive
2. Social Media Executive
3. Web Content Writer
4. PPC Executive
5. Digital Marketing Executive/Interns
Working professionals
1. Digital Marketing Account Manager
2. Digital Sales
3. Digital Marketing Strategist/ Manager
Or you can start your own blog/vlog/e-commerce website with the help of these skills.
(The average pay for a Digital Marketing Manager is Rs 412,492 per year)
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