Conflict Resolution and me

Ivan Menezes, (CEO at Diageo) says,  “ It's not about doing ‘digital marketing’, it’s about marketing effectively in a digital world. ”     What is the need of digital marketing? More and more people are getting connected to digital mediums Smartphones/laptops/tabs etc. are significant part of our life Consciously/unconsciously we are creating a lot of data about us We prefer personalised goods and services Today’s digital customers expect great experiences from enterprises. These high expectations drive innovation and cause companies to go out of their way to meet customers’ needs and demands. Digital marketing transformation really is a matter of urgency. If adopted timely, it can help outperform competitors and gain market share.  Digital marketing channels: 1. Search engine 2. Social media 3. Mobile marketing 4. Affiliate marketing 5.Website 6. Analytics  Reference books: 1. Permission marketing by Seth Godin 2. The Power of...

By Sarah Prout Thinking about building your business online? The internet entrepreneur Sarah Prout reveals in her book successful ways to build influence in the digital age. She explains how to harness the power of social media for your business. I strongly recommend this book for entrepreneurs and digital marketers. The Author shares her experiences, exposes social media myths, helps you with different business models and gives all  the motivation and power tip you require to start using the digital media for your business. I also love the way she writes quotes just before every chapter and the questions at the end of each chapter working as an exercise helping you make decisions of your own. Here is my favourite part of the book: Amazon.in Widgets