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The Power of Influence

By Sarah Prout Thinking about building your business online? The internet entrepreneur Sarah Prout reveals in her book successful ways to build influence in the digital age. She explains how to harness the power of social media for your business. I strongly recommend this book for entrepreneurs and digital marketers. The Author shares her experiences, exposes social media myths, helps you with different business models and gives all  the motivation and power tip you require to start using the digital media for your business. I also love the way she writes quotes just before every chapter and the questions at the end of each chapter working as an exercise helping you make decisions of your own. Here is my favourite part of the book: Amazon.in Widgets

Zero To One - The Economics we need to study

This book has made me see the world differently. A new approach to economics with the examples of the modern age- Peter Thiel himself, Elon Musk and of different companies like PayPal, Oracle, Google etc. It has the economics we need to study to understand and survive the coming age of startups. The book starts with the quote: EVERY MOMENT IN BUSINESS happens only once.  The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them. The First chapter revolves around this quote about the originality of the idea, which is the whole explanation of the title of the book.  The author believes there are two types of innovation. If you take something that exists and improves upon it, you go from 1 to n. However, if we create something new on the other hand, we go from “0 to 1." This also explains the p