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Marketing The Digital Way

Ivan Menezes, (CEO at Diageo) says, 

“It's not about doing ‘digital marketing’, it’s about marketing effectively in a digital world.”

 

 

What is the need of digital marketing?
  • More and more people are getting connected to digital mediums
  • Smartphones/laptops/tabs etc. are significant part of our life
  • Consciously/unconsciously we are creating a lot of data about us
  • We prefer personalised goods and services

 Today’s digital customers expect great experiences from enterprises. These high expectations drive innovation and cause companies to go out of their way to meet customers’ needs and demands.
Digital marketing transformation really is a matter of urgency. If adopted timely, it can help outperform competitors and gain market share.

 Digital marketing channels:

1. Search engine
2. Social media
3. Mobile marketing
4. Affiliate marketing
5.Website
6. Analytics

 Reference books:

1. Permission marketing by Seth Godin
2. The Power of influence by Sarah Prout
3.  Jab, Jab, Jab, right hook by Garvy Vaynerchuk

Jobs in digital marketing

 Freshers
1. SEO Executive
2. Social Media Executive
3. Web Content Writer
4. PPC Executive
5. Digital Marketing Executive/Interns

 Working professionals
1. Digital Marketing Account Manager
2. Digital Sales
3. Digital Marketing Strategist/ Manager

 Or you can start your own blog/vlog/e-commerce website with the help of these skills.

(The average pay for a Digital Marketing Manager is Rs 412,492 per year)


The Internet is becoming the town square for the global village of tomorrow.
- Bill Gates


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